SEO means more visitors to your website:
More people hear your message.
More people buy your product.
More people pay for your service.
The last thing you want is for Google to look at your website and see a mess!
The coding and layout of your website is the foundation of getting ranked by search engines. First things first, we'll run an audit to let you know what's working well and what needs to be fixed. This includes making sure your website is built correctly, organized well, loads quickly, and doesn't have any errors or missing pages.
Keywords are the specific words or phrases that people are typing into Google to find what they are looking for. Keyword research will help us to determine what new content to create for your site and how to optimize your current content.
For example - we might determine that, on average, 10,000 people a month search for "dog treat bakery in Chicago". If you have a dog treat bakery in Chicago, most of those people are going to visit your website first.
Once we know what keywords are doing well, we use Moz.com's 10x method to create the best content possible for your site. This might be guides, blog posts, new pages, updates to old pages, case studies, etc. The type of content is strongly influenced by your buyer personas and what your brand is all about. If you've never made a buyer persona, we suggest checking out Hubspot's resources before getting into SEO.
Simply put, backlinks are just links on other sites that link back to yours. Google relies heavily on these links to determine your websites credibility and authority on a subject. After we've created amazing content for your site, we want other sites to point to this content and say, "Hey Google! This website is awesome and is providing great content!"
There are no shortcuts here. To rank on Google, a page must have great content and reputable backlinks.
Typically, we deliver an update on our progress at the end of every week or every month. This depends on the project and client. You can let us know what the perfect frequency is for you.
We are always available if you need to contact us and you'll never go more than 24 hours without hearing from us. Just give us a call or shoot an email and we'll respond ASAP. Likely within the hour.